The Learning Hub for Customer Engagement

With new brands popping up every day, the competition for consumers’ attention is more intense than ever before. In today’s saturated digital marketplace, authentic audience engagement is the best way for brands to stand out and make a lasting impression. That’s why tracking customer engagement metrics is vital for brands who want to build a loyal customer base.

Customer engagement is the latest magic wand for digital businesses. Companies have recognized the value of becoming “customer-obsessed” and are working actively to retain their existing customers while attracting new ones. In this article, we will discuss why digital customer engagement is important for your business and what strategies you should adopt to ensure your customer satisfaction rates shoot through the roof. We will also take a brief look at the types of tools that can assist you in improving your customer experience.

A customer lifecycle includes the various stages a customer goes through, from first learning about a business to using it till they stop being a customer. It covers a customer’s entire relationship with a business. The customer lifecycle stages vary between businesses. However, for most digital businesses, such as apps or SaaS platforms, there are seven key stages.

Retaining customers isn't just about making them buy again; it's about building long-term loyalty. You need to prevent your customers from switching to your competitors. The real question is: What does it take to please customers—and keep them coming back? Is it your product's uniqueness? Is it your service quality? Why would customers voluntarily pay for your offering again and again? The answer is more layered than you think.

Is customer engagement moving away from being insights-led? Or is data still central to an effective customer engagement strategy? With customers raising questions about privacy, how can organizations deliver a personalized user engagement strategy? These are some important questions we'll address in this advanced guide. You'll also learn how to increase customer engagement strategies with a robust customer engagement plan.

Customer engagement is an organization's often persistent approach to building relationships with customers, which can result in a positive spike in brand awareness, loyalty, and retention. It can also be considered a measure of a business's success in forming connections with its customers across online and offline mediums.

With new brands popping up every day, the competition for consumers’ attention is more intense than ever before. In today’s saturated digital marketplace, authentic audience engagement is the best way for brands to stand out and make a lasting impression. That’s why tracking customer engagement metrics is vital for brands who want to build a loyal customer base.

Customer retention metrics are critical factors—or variables—that measure how likely your business is to retain and attract customers. Every customer-focused organization has a neat list of customer retention KPIs that they track without missing a beat. Common examples include customer churn rate, Net Promoter Score, repeat purchase rate, and so on. Monitoring strategic customer retention metrics is important for many reasons—which we'll explore in this guide.

Want to measure the financial value of your customer's loyalty? Most organizations bank on the customer lifetime value (CLV) metric. However, there's a catch.Mapping a customer's lifetime value is hardly one-dimensional; it requires aligning organizational metrics and customer minds. Assessing CLV is important to understanding revenue generation from customers throughout their relationship with the brand. In this guide, we will explore why CLV is important and how to calculate it correctly.

Customer engagement is one of the key drivers of conversion and retention. It sets the foundation for brand trust and loyalty. With cut-throat competition around, it can actually set brands apart without the need for excessive burn and acquisition costs. An increasing number of brands are therefore striving to engage better with customers. To stay ahead of the curve, they are making the most of the troves of data available to them to create and deliver delightful and highly personalized experiences. For this, they can leverage evolving tools and technologies such as a Customer Engagement Platform or CEP.

Every downturn in the market cycle sees businesses immediately rush towards customer retention and foregoing all efforts towards acquisition. As the cycle turns, customer acquisition come back into focus and retention takes a backseat. While this may seem like sound business practice, such drastic shifts in focus could do businesses more harm than good.

Personalization within email marketing means that your email is at least partially unique and even customized to the recipient. Some email campaigns can be highly personalized, other emails can be minimally personalized. But it helps build trust with the reader. This can lead to a greater likelihood of success with your campaigns.