Retention

Identifying North Star Metric and The Right Approach To Building The Perfect Growth Team

In this Audio:

00:00:36

Brief Introduction

00:02:33

Key difference in user persona in SEA vs India

00:04:37

Top growth metrics and finding the North Star

00:07:04

Actionable tips on how to reduce churn

00:09:16

Churn reduction using Multi-channel/RFMD

00:11:32

No bad or good customer

00:12:45

Cultivating growth culture

00:15:09

Setting up growth teams

00:18:00

Goal tracking and impact of North Star Metric

00:19:10

Approach to efficient goal tracking

00:21:04

Identifying product-market fit

00:23:36

Marketing strategies in the new normal post-COVID

00:27:56

Customer Centricity crucial now more than ever

00:28:42

Rapid-fire marketing questions

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