Driving Customer Engagement with Hyper-personalization and Automation

In the era of digital transformation and heightened customer expectations, brands are constantly seeking innovative ways to enhance customer engagement and deliver exceptional experiences. To do this, teams must focus on optimizing their hyper-personalization and automation strategies to not only attract, but retain customers in today's highly competitive market. During the session, panelists discussed how hyper-personalization and automation look within each of their organizations, how they measure success, and how they each look to incorporate “the human factor” to drive these initiatives to scale.