Personalizing Experiences in the Age of AI: Actionable Insights from Top Consumer Brands

Watch this video to learn how the Tata-owned jewelry brand Tanishq was able to see the same level of success as their offline business in the online space. Lead Product Manager at Tanishq, Suman Sourav, took us through a detailed presentation sharing many winning customer engagement strategies along the way at the #GROWTH Mixer Mumbai 2023.

For the media and entertainment industry, generating personalized content (along with recommendations) is one of the most significant use cases of technology for AI. In this video, experts from Altt, Aha and Games2win talk about the role played by generative AI in the media and entertainment industry, trends around AI-powered technology, and how by enhancing personalization, genAI can play a role in mitigating churn.

In the era of digital transformation and heightened customer expectations, brands are constantly seeking innovative ways to enhance customer engagement and deliver exceptional experiences. To do this, teams must focus on optimizing their hyper-personalization and automation strategies to not only attract, but retain customers in today's highly competitive market. During the session, panelists discussed how hyper-personalization and automation look within each of their organizations, how they measure success, and how they each look to incorporate “the human factor” to drive these initiatives to scale.