Insights from MyDeal’s Approach to Mobile Engagement

Learn how to navigate the world of martech solutions with Tim Armstrong, Director of Digital Technology & Data at NOVA Entertainment in this enlightening discussion moderated by Kris Fagan, VP of SEA & ANZ @Mparticle Consumer expectations have undergone a seismic shift, demanding businesses to be more attuned to their desires. This shift hinges on data, the new currency in meeting these expectations. But in a sea of martech solutions, how do you make the right choice? Tune in as Tim Armstrong reveals the 5 crucial factors for evaluating tools like CDP and Customer Engagement platforms.

Watch this insightful panel discussion from #GROWTH Mixer Australia featuring industry experts Negar Mokhtarnia of Petcirlce, Dana Teahen of DivideByZero, Arijeet Rana (MoEngage) and moderator Michael Ricciardone (MoEngage), where they uncover the dynamic landscape of omnichannel marketing and its impact on customer engagement and satisfaction.

Are personalization efforts getting too intrusive? With cookies on the way out, how can marketers maintain personalized experiences in a privacy-focused era while respecting consumer preferences and leveraging zero and first-party data? Explore the dynamic debate between Personalization and Privacy with industry experts Sarah Miles (Senior Privacy Officer, Australian Broadcasting Community), Guillaume Papillon (Head of Marketing, Mable), Richard Knott (GM, ANZ, InfoSum), and Nick Eshkenazi (Chief Digital Officer, Prezzee) as they delve into the realm of Responsibly Curating Customer Experiences.