Gen AI: Crafting Customer Engagement Strategies for the Modern World

Watch this insightful panel discussion featuring industry experts with Herianto Iskandar of Meta Indonesia, Michelle Arsjad of Segari & Tala Marie @MoEngage_Global and moderator Anky Andikara from GupShup where they discussed Conversational AI and the Future of Customer Experience in Indonesia

In today's digital landscape, personalized experiences have become increasingly important for effective customer engagement. Data analytics and insights provide valuable information for understanding customer behavior and optimizing marketing strategies. Multi-channel marketing has proven to be effective in reaching customers through various touchpoints. So how do brands navigate personalization and privacy within the severely regulated financial services space? Watch this video to hear experts from the financial industry talk about continuous innovation in the digital landscape, customer retention and the important role played by marketing automation in enhancing customer engagement.

Watch this insightful panel discussion featuring industry experts with Daniel Hartono, Marketing Director - FIF Group & Manuel Irwanputera, Head of Digital Business - Adira Finance and moderator Divya Jagwani @MoEngage_Global where they discussed to Making Banking Accessible for Everyone

Are personalization efforts getting too intrusive? With cookies on the way out, how can marketers maintain personalized experiences in a privacy-focused era while respecting consumer preferences and leveraging zero and first-party data? Explore the dynamic debate between Personalization and Privacy with industry experts Sarah Miles (Senior Privacy Officer, Australian Broadcasting Community), Guillaume Papillon (Head of Marketing, Mable), Richard Knott (GM, ANZ, InfoSum), and Nick Eshkenazi (Chief Digital Officer, Prezzee) as they delve into the realm of Responsibly Curating Customer Experiences.