#GROWTH Summit London 2

23

With the rise of new technologies and expectations, has customer engagement changed the way we know it? What can brands do to keep up? Join Travelodge, Pooch and Mutt, Oswald by Unilever, and Lounge Underwear as they discuss some of the significant shifts in customer engagement and how they're adjusting and responding to these changes in order to stay relevant. Find out what these experts think the next wave of customer innovations will be, and how your brand can prepare for it.

GenAI offers faster innovation and improved customer experiences to drive loyalty. However, it's important to understand what GenAI can and cannot achieve. Hear our experts discuss the good, bad, and ugly of GenAI, as well as its future, so you can make informed decisions about how to use it in your organisation and be ready for what comes next.

Delivering an omnichannel experience is no longer a pipe dream or a “nice to have”. For most businesses, this is the only way to ensure that they reach existing and potential customers at every possible opportunity. With that said, what makes an effective omnichannel strategy?

Gianfranco has been at the forefront of customer engagement transformation for global brands like Aesop, Avon, The Body Shop, Disney, BMW, Natura and Adidas for over 20 years. He has helped these brands understand their customers better and deliver positive emotional experiences through purposeful personalisation.

Paid channels and organic channels are two different beasts that can be used for different goals. Understanding their benefits is critical to knowing when to integrate them into a holistic strategy that balances awareness and conversion, which has never been more important than now, when the competition is fierce and the economy volatile.