Mina Baghal

🚀 Interested in Testing Your Product Org Fitness Level for Free? 🚀 Join us tonight at #pmfnight #meetup in #Berlin! We’re hosting an event with Blinkist and will run a LIVE FITNESS TEST with the crowd. We're officially full, but PM me if you want to join – I can free up some extra seats! When you sign up at a fitness studio, you usually do a test to assess your health. The trainer shows you the weak spots and guides you through exercises to get back in shape. Similarly, at Value Rebels, we've developed a comprehensive assessment to evaluate your product and tech organization's health. 📈 🚀 Our assessment covers #9dimensions and #49questions, rating on a scale from 1 to 5, to understand your maturity level and areas for improvement. P.S. If you can't make it, check out the article linked in the comments and follow the link – it’s free! 🆓🤑 #DigitalTransformation #ProductFitness #ValueRebels #TechInnovation #Leadership #BusinessGrowth

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Would I recommend this job to my #linkedin network? Heck yeah! Do you love building strong customer relationships and guiding them on their unique growth journey? Then, this job is for you! Join Scoutbee as a Customer Success Manager (Berlin), where you'll be instrumental in Scoutbee's expansion and representing our brand effectively. You’ll work closely with our sourcing, product, and sales teams, guaranteeing top-notch customer satisfaction every time. My colleague Alaa ElSayed is looking for a seasoned professional who can bring outstanding skills and expertise to the table, including: 🎯 A deep understanding of our customers' business objectives and the ability to advise on product usage to achieve successful implementation. 🗣️ Experience in leading customer feedback meetings during the trial and post-sale phases. 🚀 The ability to manage post-sales activity for your accounts through strong relationship building, product knowledge, planning, and execution. 🤲 Team player spirit to be able to successfully work alongside our sales and product teams to gather customer business goals and objectives and ensure ongoing alignment. If you’ve got what it takes to deliver in this role, click the link below to apply now. You can also check out for yourself what it’s like to work here: 👉 https://okt.to/xS6fu9. #inspiration #motivation #strategy #whatinspiresme #hiring #hiringalert

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Company to watch 😉: AI tech experts VIER. VIER.AI is specialized not only but particularly in the enabling of customer dialogues. In the current Business Punk Podcast, CEO Rainer Holler gives insights into how humans can act as supervisors for a multitude of AIs, where we currently stand in the field of #AgenticAI - and what steam engines have to do with it. Enjoy.  

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My Heart is still so full from attending the Female Leaders Summit, an inspiring network event by Ten More In, in Berlin last Friday. ✨ As a female leader, I left feeling deeply connected to a network that empowers, supports, and challenges each of us to grow. There’s truly magic in being surrounded by people who believe in the power of women’s leadership.🤞🏻 The summit explored so many vital topics - about leadership, values, and personal growth. We discussed the importance of seizing opportunities, delegating effectively and embracing the concept that success depends on the people who believe in you. But most of all, we reflected on the idea that leadership is not just about performance, but about presence. Being authentic, showing up for yourself, and balancing empathy with boundaries are all key aspects of becoming a better leader. Some key takeaways that resonated with me: 🔵 “Hard on the facts, soft on the people”- A reminder that leadership requires clarity and compassion. 🔵 “Staying connected, but learning to set boundaries” - Love and care for your team, but don’t lose yourself in the process. 🔵 “The value of networks” - Surrounding yourself with like-minded individuals who help you grow is vital. 🔵 “Self-worth” is essential - We must protect our energy, make time for ourselves, and know when to say no to protect our resources. The event reminded me that as women in leadership, we are not only shaping our own futures but also paving the way for others. 💪🏻👯‍♀️ We have a responsibility to challenge the status quo and create spaces where talent can flourish. because talent is abundant, but opportunities are not. Thank you, Lia Grünhage, Lea-Sophie Cramer, Helena Meyer-Schönherr, Jeanice Busch, Nora Dahlström, Melanie Frowein, Matthias Schranner, Niddal Salah-Eldin, Tina Müller & Kristina Lunz, for creating such an empowering space, and to everyone who shared their stories and insights. This network m is so unique end powerful! Let's continue to push each other to be our best selves and “let ten more (future women leaders) in”! 🍀✨😍 #WomenInLeadership #Networking #LeadershipDevelopment #Empowerment #TenMoreIn #Leadership #GrowthMindset #FemaleLeaders

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How did your most recent strategy sessions for 2025 go? Did it feel a bit daunting and difficult? What would have to change to make product strategy or strategy in general with a bit more ease? Join us on January 20th for our next ProductTank Cologne session with Markus Andrezak on the topic of "Making strategy easy. But how?" We're super excited to have a very experienced speaker on this topic with us here in Cologne for this Meetup. You'll get a chance to learn from and ask questions of an absolute expert on the topic of strategy. And - as always - you'll get to hang out with, network and mingle with a bunch of lovely product people. Agenda: 7pm: Arrive and networking 7:30pm: Keynote Markus Andrezak 8:00pm: Ask me Anything session with Markus. 8:30pm to end: open networking epilot GmbH is graciously hosting us this time, coordinated by our community member Marta Pestka. Myself, Tim Klein, Alkaios Bournias Varotsis PhD, Shehrina Kamal and Dominik Rose are looking forward to hosting you on behalf of ProductTank Cologne (a Mind the Product community event). Signup is open through our ProductTank Cologne Meetup group. Why not make 2025 the year that lets you shine as a strategic contributor in your organization? Might just be that step that suggests you for a promotion, a raise or that exciting new product topic you really wanted to get your hands on.

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I don’t post often on LinkedIn, but when I do…😬 Today I had the opportunity to meet and listen to Bob Moesta, co-architect of Jobs-to-be-Done framework at #JustProduct Conference by Product Masterclass in Munich. During a conversation in the break, I was struck by his humbleness and saw him as more than just a thought leader; I saw Bob Moesta – the person who genuinely wants to help people with their struggles. Two key takeaways: 💡The struggling moment is the seed for innovation: Should you build the “best” product, or should you build a product that solves specific, real struggles? 💡Don’t be afraid of asking ‘dumb’ questions – those are the ones that make you smarter. Thank you, Bob, for the inspiration and ‘aha’ moment, reminding us to take a step back to be able to see the big picture. 🚀

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Another exciting update: Our kununu #gehaltscheck not only provides users with deep insights around #compensation – it now also shows them how they can advance their #career. 💥 Presenting: Career paths. Displayed on our #salary pages and showing you what's the next #job most people take, the ones with the highest compensation or with the most open positions. Currently available on select pages such as https://lnkd.in/d3D2tgGi, to be rolled out much broader soon. 💰💼 Let's make work better – with confidence in your career choices! 🙌

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🤩 I am happy to share another brilliant and inspirational piece of work of our dear client, Philine Prof. Freifrau von Sell, and for (also our client at OVERW8) KATHARINA HOVMAN, her sister and Hamburg-based cosmopolitan fashion brand. For each season, she creates the in the meanwhile famous "lookbooks" - a storytelling 3D way of representing the new collection and colour palette of the season. I look forward to discovering these little treasures each time. 💡🛠 Our job at o8, by the way, was to help turn the idea into a feasible tech solution for Shopify. Philine shared her idea of how she would actually envision representing the new collections online. At first, it looked like it couldn't be done... but nothing we would stop short of! 🤠 We held a 'powwow' about how we could enable this in Shopify's overall great but creative-wise pretty restricted real, then built her like a custom app so she could turn her vision into a 360° experience with audio, video, and well-structured copy. It was a one-off investment that now elevates the brand's story several times a year to a different level while not having to fiddle with the already existing tech-based. Clever, right? ;) 💡☕ Why not get yourself a cappuccino and enjoy - should you have South Africa on your travel shortlist, definitely check out Philine's insider tips (she and her husband have been living there several times, and she knows her way around). While at it, maybe you can also check out the Côte d'Azur lookbook or one of the other gems. #lifestylebrand #branding #martech #techsolution #clever #luxurybrand

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Social Commerce 2.0: A New Wave of Disruption to Hit Germany's Logistics Industry in Fall 2024 - How Will We React to It? 📈 I would be interested in reading your opinion... 💬 While I am not an active user of TikTok and may never become their ideal customer, one thing is clear to me: its social commerce platform, TikTok Shop, has ambitious plans! The launch of their shopping platform in Germany is announced for the end of 2024, with Spain, Italy, France, and Ireland also on the EU expansion list. Plans for Mexico and Brazil appear to be on hold for now. TikTok Shop was first introduced in 2021 in the United Kingdom and Indonesia, followed by other Southeast Asian countries in 2022. Currently, TikTok Shop is available in the USA, UK, Malaysia, Vietnam, the Philippines, Singapore, Indonesia, and Thailand. Their ambition is to achieve a gross merchandise value of $50 billion in 2024, coming from around $20 billion in 2023, with the majority of sales occurring in Southeast Asia. To put these numbers in perspective, the Otto Group's total revenue for the fiscal year 2023/24 was €15 billion, a slight decline from previous years. The seller fees on TikTok Shop are still significantly lower than Amazon's, which hover around 15% for most product categories - a fact that likely doesn't sit well with the eCommerce giant, which remains the most relevant eCommerce company in Germany. TikTok Shop has achieved impressive initial success in the USA, significantly impacting the e-commerce landscape there. They have already stated plans to expand their US business in 2024, aiming to increase trade volume to $17.5 billion - a tenfold increase from the previous year! However, TikTok and its parent company ByteDance face the risk of being banned in this crucial expansion market. How will we in the EU, and especially in Germany, respond to this disruptive business model? Will we embrace it, reject it, or will our EU regulations hinder its expansion? The experiences from the USA offer valuable insights and suggest the processes, opportunities, and risks we might face in Germany. I must admit, I hadn't realized this before, and I'm only now beginning to grasp the full impact of what’s unfolding here.

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If you are into product growth (whether experienced or wanting to learn more), you will find a wealth of info in Growthmates' Growth Playbook. Go get it "while supplies last" ;-) Kudos to Kate Syuma and the Growthmates team for this resource.

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My most favorite articles (and maybe the only ones??) on how to find the Aha-moment in your product: In no specific order 👉 How to Discover Your App’s ‘Aha Moment’ by Parsa Saljoughian https://lnkd.in/eBAcNpen 👉 Facebook's "Aha" Moment Was Simpler Than You Think By Benn Stancil https://lnkd.in/gMBmVAQ3 👉 A-ha moments in the product: a systematic approach to search By Paul Levchuk https://lnkd.in/gRcPfEpk This one is in Russian, I read it with the help of browser translation into English. There is SO LITTLE writing about hands-on approaches and how to ACTUALLY find the Aha-moment, if you have more resources please share them in the comments. I'd love to add them to my Notion knowledge base. #productmanagement #BCnoBSprodmgmt #productAnalytics #productMetrics  

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“You can’t speak proper German, and your English isn’t good enough.” Ah, the unforgettable words of my high school teacher, delivered like a punch in the gut. After spending part of my childhood in the States, it was disheartening to hear I wasn’t good enough in German, my native language, or in the English I used daily. That opinion not only stung but also forced me to repeat the last half year of school, leaving me feeling like the punchline in a never-ending sitcom. Yet deep down, I knew it was complete nonsense. Here’s the truth: others’ opinions can either chain us down or fuel our drive to prove them wrong. It’s a choice we all face: will we allow doubt to define us, or will we rise above and redefine our potential? Fast forward to today: I’ve spent nearly six years working internationally, where my language skills have helped me connect with people from different cultures. That setback became the fuel for my drive to chase dreams and break down barriers. It’s funny how life’s twists often lead to the best personal growth. So, here’s a nugget of wisdom: When doubt knocks, let it in for a cup of coffee, but don’t let it stay for dinner. Transform that doubt into motivation and let it ignite a fire in your heart. Remember, your resilience, tenacity, and self-belief are the cornerstones of success. In a world flooded with external opinions, remember that your journey is uniquely yours. Embrace challenges, turn them into stepping stones, and soar to greatness.

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After almost 15 years of being employed full-time, in 2024 I took the plunge and went solo for the first time. And let me tell you: It's been... wild. Being an entrepreneur in Germany is not for the fainthearted. There are things you never think about that overnight become part of you everyday grind. Bills, taxes, bureaucracy, insurance, sleepless nights, new fears unlocked and insecurities you had no idea existed. People do tell you this, but you don't really grasp before you stand in the thick of it. I had to learn the hard way – while juggling three kids, my marriage, a social life and basically anything you can do in between to relax, feel good about your body and your mind, and avoid going insane. Still, today, almost 12 months down the line, I would do it all again in a heartbeat. 2024 saw me rekindle old relations, and create new ones. I stuck with the things I loved, and let go of those I didn't. Thanks to a number of people who put their trust in me, I managed to fill my calendar with work for some of the biggest agencies in Germany, working on incredible projects for some of the world's biggest brands. I launched new passion projects, took more photos than ever, and grew my newsletter FEIN consistently every month. I worked on new ideas, got to speak on podcasts, and even squeezed in a pretty random modelling gig (thanks Ena)... And then of course, in September I launched STUDIO BUTIK with Franziska Goppold - the zenith of my year, and a dream come true for both of us. Just four months in, and we are getting a lot of buzz, new clients are signing up, we have a new website and social channels, and some really cool projects in the pipeline. This is now our baby, and we can't wait to see where it will take us next. My hope for 2025 is that I will be busy. But the good kind of busy, where I get to set the pace and try to stay in control of where my energy flows. I feel challenged like never before, but liberated and hungry and fired up too. It's gonna be tough, it's gonna be wild, it's gonna be scary and it's gonna be difficult. But this is where I am supposed to be. It will be just perfect. To everyone who helped me, who met with me, who worked with me, who believed in me, and who told me that it's gonna be alright: Thank you. I hope to see much more of all of you this year, too. And to anybody out there still reading this post: Got a tip for me? Some advice I need to hear? Anything I should be doing next? Or a project I need to know about? Hit me in the comments or ping me a mail. Thanks! Beatrice Barnwell (Jeschek) Franziska Goppold Karsten Krämer Matthias Kästner Markus Albers Klaus-Peter Hilger James Walkinshaw Piggy Chief Creative Officer / Brand and Board Advisory Kathrin Zilligen Nicklas Sørensen Dr. Markus Schönmann Stefan Mauerer Jose Redondo-Vega and so many more... (I don't have any algorithm-boosting selfies, so please enjoy this most recent pic of me looking awkwardly into nothing, I mean, into the future).

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