Product Analytics

How Canva Leverages Product-led Growth to Drive Organic Branding

Key highlights from the episode

Introduction, current job role, and past experiences

Growth in usage and adoption of Canva as a product

What product-led growth means for a consumer brand like Canva

How product drives branding, acquisition, and engagement at Canva

How Canva retains low-frequency users

Building a growth team from scratch and setting the goals

Canva's free to paid conversion strategy

How Canva drives traffic to premium offerings and paywall

Adding friction into the user journey to convert into paid subscribers

Balancing Conversion Rate Optimization with User Experience

How Canva differentiates itself from competitors through its product

Key takeaways from growth and product-led approach perspective

Quick fire round of questions

About:

Discover how product-led approach drives Canva’s extraordinary organic growth along with its free to paid conversion strategy.
If you want to check the winning product-led growth strategies from top consumer brands like Swiggy, Decathlon, Samsung and more, check out our recent ebook here

Guest

Anshul Patel

Product Growth Lead, Canva
Rajarshi Choudhuri

Senior Content Marketing Manager, MoEngage

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