Decoding Product-Led Growth and Retention for Consumer Brands

In this episode we will discuss growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges with use cases from e-commerce. We also discuss the core elements of product-led growth when applied to consumer brands, how to breed collaboration between product and marketing functions, and how to scale your app from a product-led growth perspective and the role of engagement platforms.