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Marketing Strategies for an Unusual Holiday Season: Best Practices and Pitfalls for the Gaming Vertical

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Key highlights from the episode
00:00:48
Introduction, quarantine habits, lifestyle changes
00:04:08
Role at IMVU, experience, and interesting use cases
00:07:26
Usage and revenue trend during holiday season for gaming vertical
00:11:45
App changes made for holiday season
00:14:32
Importance of trial and testing ahead of holiday season
00:17:34
Holiday marketing best practices and pitfalls
00:22:03
3 critical factors for framing effective holiday marketing strategy
00:28:42
Proven channels for holiday marketing communication
00:35:04
Pandemic trends and carry over into holiday season
00:43:15
Effect of pandemic on holiday season 2020 and change in communication
00:47:00
Changes in holiday marketing strategies for 2020
00:48:45
Suggestion for marketers
00:53:04
Prediction for ad spends for holiday season 2020
00:56:27
Rapid fire questions
01:09:16
Key takeaways for holiday season 2020
About:

To help you navigate the unusual holiday season, we speak to Lomit Patel, VP of Growth at IMVU, and best-selling author of LeanAI. Learn the best practices, common pitfalls, proven campaign ideas/channels, and expectations from gaming vertical.

Guest
  • Lomit Patel
    Lomit Patel
    Chief Growth Officer, Tynker
  • Rajarshi Choudhuri
    Rajarshi Choudhuri
    Senior Content Marketing Manager, MoEngage

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