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How Brands Can Leverage Offline-to-Online Model to Scale Up Lesley Hensell, Rajarshi Choudhuri
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00:00
30:44
Key highlights from the episode
00:01:50
Introduction, current job role, and past experiences
00:05:34
Steps to building Offline-to-Online strategy and migration
00:09:34
Framework to migrate from offline to online and vice versa
00:11:53
Roadblocks to implementing O2O strategy and how to overcome them
00:13:50
Recommendations for dissolving silos and bridging gaps within offline and online teams
00:16:45
How to develop content that works on offline and online channels
00:20:37
Use cases and examples of brands nailing O2O strategy
00:23:27
Tactics to provide consistent customer experience across offline and online channels
00:25:58
Quick fire round of questions
Podcast Description
In this episode, we discuss how to build an effective Offline-to-Online (O2O) strategy that improves profitability, sales, and loyalty. We also discuss how to migrate from offline to online and vice versa, blockers to implementing an O2O strategy, and how to overcome them with practical use case.
Guest
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Lesley HensellCo-founder and co-owner, Riverbend Consulting
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Rajarshi ChoudhuriSenior Content Marketing Manager, MoEngage
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