#ARTICLES

Get Your Customer Engagement Basics Right

An in-depth look at the basics of growth and customer engagement strategies, top industry trends, and what the future holds for growth marketers

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#GROWTH Summit Singapore: Ushers New Chapter in Customer Engagement

It was Ni Hao, Namaste, and Selamat Pagi, Singapore as we kickstarted the latest chapter of the #GROWTH Summits for 2022. Held at the Shangri-La Singapore on June 02, there was plenty of excitement to go around as an overwhelming 330+ growth marketers, CRM managers, and product experts, among others gathered to talk about what’s new, what’s big, and what’s bold in customer engagement in 2022.

6 min Read

#GROWTH Summit Singapore: Ushers New Chapter in Customer Engagement

6 min Read

#GROWTHMixer 2022 Highlights: Expert Opinions on Insights Driven Engagement and Personalization to create Unique Brand Experiences

As consumers’ expectations for smoother brand experiences increase, brands must start thinking about how marketing data can be utilized to break down customer engagement barriers. To explore the premise of how insights-led customer engagement is the future of growth, we recently hosted two panels for our #GROWTHMixer 2022, inviting leaders from different industries to ruminate further on this topic.

4 min Read

#GROWTHMixer 2022 Highlights: Expert Opinions on Insights Driven Engagement and Personalization to create Unique Brand Experiences

4 min Read

How to Build a Brand and Customer Loyalty [#GROWTH19 Wrap-up]

In today’s hyper-connected age, there is no single way to connect with your customer. Customer journeys have become more complicated than before, and marketers have to constantly find ways to break the clutter and engage with customers through multiple channels such as e-mails, SMSes, apps, websites, offline, etc in order to boost customer loyalty.

8 min Read

How to Build a Brand and Customer Loyalty [#GROWTH19 Wrap-up]

8 min Read

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What Investors Look for While Investing in Consumer Internet Companies [#GROWTH19 Wrap-up]

A recent KPMG report showed a seven-fold increase in the number of startups in India in the last decade. With eight startups entering the unicorn club last year and a few startups like OLA tapping the global markets, the landscape of startup has become stronger and more interesting.

16 min Read

What Investors Look for While Investing in Consumer Internet Companies [#GROWTH19 Wrap-up]

16 min Read

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Mobile-first Marketing Perspectives from Asia with Anand Chandrasekaran [#GROWTH Wrap-up]

Smartphone adoption has skyrocketed in the APAC regions in the last few years. If you look at the number of mobile phone users worldwide, China and India occupy the top two slots on that list. Consumers in these countries turn to their mobile devices throughout their purchase journeys, and that’s great news for marketers. To cater to these mobile-first users, companies need to bring about a shift in their approach to customer engagement at all touch-points.

5 min Read

Mobile-first Marketing Perspectives from Asia with Anand Chandrasekaran [#GROWTH Wrap-up]

5 min Read

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Changed Customer Behavior and Marketing Practices in Post-COVID World

The world has changed in an unprecedented fashion, and so has customer preference. Essential, functional, and emotional spending have taken precedence over luxury expenditure. How should the marketing teams prepare for such a world where customer preference and behavior has changed?

9 min Read

Changed Customer Behavior and Marketing Practices in Post-COVID World

9 min Read

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Industry Impact and Business Disruption Due to COVID-19

Since the country went into a mandatory lockdown, a lot has changed in the way users interact with businesses across various verticals. Some industries like Health & Wellness and entertainment have seen a surge in user activity, while the online marketplaces have recorded substantial declines. In our attempt to better understand the business disruptions & industry impact caused by COVID-19, we have brought together a panel of experts.

6 min Read

Industry Impact and Business Disruption Due to COVID-19

6 min Read

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Functional vs Independent Growth Marketing Team Models: How to Choose?

We have learnt so far what growth teams are and how organizations benefit from them. We have also seen how to lay the foundation for a successful growth team in organizations, along with examples of how leading edge companies such as Facebook, Uber and AirBnb do it. In this blog, we take you one step further in this journey to understand models of growth team structure so that you can choose what is best for your organization.

4 min Read

Functional vs Independent Growth Marketing Team Models: How to Choose?

4 min Read

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Product-led Growth: What We Learnt From The Product Leaders Of Top Consumer Brands At The Product Summit 2020

We conducted our first-ever virtual Product Summit on December 18th, 2020, to help Product owners discover new paths to growth. Product Managers, Entrepreneurs, and Technologists from all over the world tuned in to learn how to drive Product-led Growth in a consumer-first world. Over the course of 6 sessions, Product leaders from over 15 top customer-centric brands shared plenty of interesting learnings, leading to some very fun questions from the audience as well!

7 min Read

Product-led Growth: What We Learnt From The Product Leaders Of Top Consumer Brands At The Product Summit 2020

7 min Read

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#GROWTHAsia 2020 At A Glance

We recently concluded #GROWTHAsia 2020, a two-day digital summit aimed at helping the community of product leaders, founders, entrepreneurs, and marketers understand and learn how to drive customer delight in a mobile-first world. The event organized on 5th and 6th August 2020 was supported by our partners at Mixpanel, Branch, and Segment. The virtual event comprised of tracks covering key mobile marketing topics viz. omnichannel experience, loyalty, personalization, engagement and retention analytics/metrics, and marketing-product alignment.

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#GROWTHAsia 2020 At A Glance

23 min Read

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#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies

2020 was an unprecedented year for businesses across geographies, spanning several verticals and industries. In order to provide actionable strategies and bounce-back frameworks to our community of marketers and product owners, we conducted #GROWTHAsia 2020. Continuing our effort of providing top-notch, thought leadership content, we organized #GROWTHAsia 2021, on 24th March 2021, in collaboration with AppsFlyer and Mixpanel.

14 min Read

#GROWTHAsia 2021 Highlights: Expert Insights, Key Takeaways and Actionable Strategies

14 min Read

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How Marketing Automation Enhances Customer Experience in BFSI [Marketer Spotlight]

The trend in 2020 leans toward financial apps that offer great convenience for consumers and business opportunities for the BFSI organizations themselves. A study by Business Insider Intelligence's Mobile Banking Competitive Edge study suggests that 89 percent of consumers – and a whopping 97 percent of millennials – use mobile banking. The bigger problem, however, is that traditional BFSI companies often lack the technical and pragmatic expertise to engage these “digital-only” and “mobile-only” users.

7 min Read

How Marketing Automation Enhances Customer Experience in BFSI [Marketer Spotlight]

7 min Read

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