Better Attribution, Better Engagement: Actionable Tips to Drive App Success

Connected experiences are no longer a ‘good-to-have’ when it comes to retail; they can make or break a brand’s experience. The modern consumer expects a consistent experience across offline and online channels. So how do brands navigate this journey from Offline-to-Online (O2O) successfully? Catch industry experts as they discuss this O2O journey and much more in this video from our #GROWTH Mixer Mumbai 2023.

This session explored the pivotal elements in the modern Martech stack. the impact this has on a brand's customer engagement strategy, and how AI will define success in future marketing endeavors. The panelists provided valuable insights on selecting appropriate Martech tools, facilitating seamless integration, and fostering adaptability to upcoming trends with their organizations. They also dived into the role AI will play in re-shaping the landscape within their specific industry and how they are preparing their teams to adapt to evolution of this technology.

Watch this video to learn how the Tata-owned jewelry brand Tanishq was able to see the same level of success as their offline business in the online space. Lead Product Manager at Tanishq, Suman Sourav, took us through a detailed presentation sharing many winning customer engagement strategies along the way at the #GROWTH Mixer Mumbai 2023.