Blending Offline and Online Data to Serve Phygital Experiences That Convert

This session illustrates the power of integrating storytelling, data, and insights to create captivating and immersive experiences for brands looking to enhance their customer engagement strategies. The panelists discussed how enabling brands to connect emotionally with their audiences and convey messages or experiences that resonate, will help organizations gain a deeper understanding of customer preferences and behaviors, and further consumer engagement. The speakers also discussed how to use data and insights to drive personalized campaigns and build a single view for all customers, and how this ties into their storyteller strategies.

Watch this insightful panel discussion featuring industry experts with Rizki Suluh Adi of GoPlay, Fajar A. Budiprasetyo of HappyFresh, Dr. Sam Li of KUPU ID, Faisal Heswara of Valbury Asia Group and moderator Divya Jagwani @MoEngage_Global where they uncover The Future of Customer Engagement: Powering Meaningful Engagement & Retention Through Data Analytics and Insights.

In this video from #GROWTH Mixer Singapore, experts from OCBC Bank, MyRepublic, and IPG Mediabrands talk about how to boost your app growth and sustain it. Enhance customer engagement by identifying the right attributions that matter and the ones that will bring you closer to your customer and boost LTV and revenue. The speakers in the panel are: Flame Rozario, Performance Marketing Manager, MyRepublic, Anirudh Shivapuja, Vice President - Group Customer Analytics - OCBC Bank, Ashish Khobragade, Regional Programmatic Director, Ex- IPG Mediabrands.

Experts from Adda247, Khabri, and CodingNinjas discuss how sustainable growth can be achieved by driving customer engagement and retention efforts.