InShorts Growth Story – Building and Scaling a Content Business
In this video:
00:00:45
Introduction
00:01:20
Inception of InShorts
00:01:45
Determine a Core Issue
00:04:06
Choose an Appropriate Success Metric
00:05:35
Contemplate Factors That Drive Engagement
00:12:30
Emphasizing Quality Over Quantity
00:13:50
The Feedback Loop Structure
00:15:35
Create Intelligent Measurements
00:18:18
Variations in User Behaviour With Subsequent Tier Groups
00:21:18
Interaction With Different Tier Groups
00:22:19
Personalized Video Content for Different Users by InShorts
00:24:21
User Retention and Growth
00:00:45
Introduction
00:01:20
Inception of InShorts
00:01:45
Determine a Core Issue
00:04:06
Choose an Appropriate Success Metric
00:05:35
Contemplate Factors That Drive Engagement
00:12:30
Emphasizing Quality Over Quantity
00:13:50
The Feedback Loop Structure
00:15:35
Create Intelligent Measurements
00:18:18
Variations in User Behaviour With Subsequent Tier Groups
00:21:18
Interaction With Different Tier Groups
00:22:19
Personalized Video Content for Different Users by InShorts
00:24:21
User Retention and Growth
