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Lessons and Learnings: Tata Group’s Foray into the Super App Category – Part II

In the second part of this 4-part video, Pratik Pal of Tata Digital talks about the idea behind the launch of the super app and their learnings from it. Part-I, III and IV of this video are linked in the section below.

Speakers:

Pratik Pal

CEO, Tata Digital
Raviteja Dodda

Co-Founder & CEO, MoEngage

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Super Apps and the Interconnected Economy: Tata Group’s Foray into the category – Part I

Super Apps and the Interconnected Economy: Tata Group’s Foray into the category – Part I

In the first part of this 4-part video, Pratik Pal of Tata Digital talks about the connected economy and the role super apps will play in it. According to him, super apps aim to simplify lives of consumers, get customers to live their life on one single platform, and revolutionize the shopping experience.

Super Apps and the Interconnected Economy: Tata Group’s Foray into the category – Part I

Growth vs Profitability: Tata Group's Foray into the Super App Category - Part III

Growth vs Profitability: Tata Group's Foray into the Super App Category - Part III

In the 3rd part of this 4-part video, Pratik Pal of Tata Digital talks about creating an end-to-end seamless customer experience on the super app and how growth vs profitability is not even a debate. It's always growth with profitability! Part - I, II, and IV are linked in the section below.

Growth vs Profitability: Tata Group's Foray into the Super App Category - Part III

Tata Group's Foray into the Super App Category - Part IV (Audience Q&A)

Tata Group's Foray into the Super App Category - Part IV (Audience Q&A)

Tata Group's Foray into the Super App Category - Part IV (Audience Q&A)