The Art of Personalized Banking Experiences

In continuation with our effort of helping entrepreneurs, growth marketers, and product owners from consumer brands networks and learn from experts, we hosted the #GROWTH Mixer in Melbourne. In this video, Suhaib Anwar of MyDeal talks about how to create a deeply personalized customer experience with the help of data and insights.

Are personalization efforts getting too intrusive? With cookies on the way out, how can marketers maintain personalized experiences in a privacy-focused era while respecting consumer preferences and leveraging zero and first-party data? Explore the dynamic debate between Personalization and Privacy with industry experts Sarah Miles (Senior Privacy Officer, Australian Broadcasting Community), Guillaume Papillon (Head of Marketing, Mable), Richard Knott (GM, ANZ, InfoSum), and Nick Eshkenazi (Chief Digital Officer, Prezzee) as they delve into the realm of Responsibly Curating Customer Experiences.

Watch our experts talk about navigating the personalization problem whether as a start-up, an SMB, or an enterprise.

Popular brands from the Middle East talk about how personalization is taking center stage to create memorable customer experiences.